A Quiet Evolution | Lexus Vietnam

Agency: AAA & Artisan Journeys
Director: Bone Ho
​Cinematagrapher: Tan Duozg

A Quiet Evolution: when the pull is in the stillness.

In a world that keeps trying to make noise, we set out to make a film that goes the other way. Three people, three perspectives: architect Quoc Bình, designer Thuy Duong and artist Ha An Huy. Each of them slows down, observes and feels, and in doing so finds something new and leaves a mark of their own. That’s also the spirit behind the evolution of the new-generation Lexus ES: not loud on the surface, but a continued development of the values that make Lexus, Lexus.

A thematic film for Lexus Vietnam, directed by Bone Ho. Thank you to our artists and Lexus Vietnam for trusting Kitoro on this journey.